We acknowledge the Traditional Custodians of the lands and waters upon which the University's campuses are located.

We acknowledge their continuing connections to Country and pay our respects to Elders past, present and emerging.

Multiple people gathered around a table working a document collaboratively.

Learning Outcomes

By the end of this module you should be able to:

Conduct an analysis of the organisation, considering products, services, leadership, and culture.
Understand how an industry analysis can assist in identifying potential opportunities and challenges.

Organisation and Industry Analysis

An organisation analysis is an internal analysis, it looks at the business owner, employees, and business partners. But can also include your accountant, insurance broker, contracts lawyer and other transactional relationships. This is what is described as a resource-based view. An industry analysis is a market-based view adopting an ‘outside in’ approach, allowing the business to develop products and services in response to the market.

Watch: Workshop Preparation (11min)

Learning activities this week

Watch the workshop preparation video
Participate in the workshop
Work through the weekly learning materials