为何小型企业会失败？

大约有六成的微型企业无法熬过最初的经营阶段，而企业的成长与存活率之间有着密切的相关性。导致企业失败的原因包括缺乏战略管理、经验不足以及知识欠缺。许多企业之所以不复存在，往往只是因为业主忙于日常事务，无暇专注于记账、行政管理和发票处理等基本管理工作。

小型企业收入不足以支应开支的情况，其实是一种矛盾。多数小企业的诞生是为了回应市场需求，并能透过产品与服务的销售迅速获得市场资讯。然而，真正的风险在于——市场瞬息万变。

失败的主要原因：

缺乏战略管理（62%）
行政管理不足（56%）
收入不足以应付开支（48%）
无法控制开支的增加（39%）
员工配置问题（29%）

^{（数据源：Williams 2000}^）

Why do small businesses fail?

Approximately 60 per cent of micro businesses do not survive the first years of trading, and there is a strong correlation between growth and survival. Reasons for failure include a lack of strategic management, experience and knowledge. There's a lot of businesses that are no longer with us simply because they are too busy to focus on record keeping, administration and invoices.

It's an anomaly that small businesses have insufficient income to meet expenses - small business are often started due to a market need, and businesses get immediate information through revenue and transaction and sale of products and services. But the risk is that the market is ever changing.

The main reasons for failure:

Lack of strategic management (62%)
Inadequate administration (56%)
Insufficient income to meet expenses (48%)
Inability to control the increase in expenses (39%)
Staffing issues (29%)

^{(Williams 2000)}

✅ 关键成功要素：

需同时「经营」与「营运」企业
制定清晰的愿景，并与所有利益相关者沟通
优先处理并专注于重要和紧急的事项
回应客户能力
持续创新，以建立竞争优势并保持独特性
建立一支尽心尽力的团队，并以身作则
规划、实施与评估
拥抱变化（但坚守核心宗旨和价值观）
不断追求改进
主动寻求协助与专业建议

✅ Key success factors:

Work ‘on’ your business as well as ‘in’ your business
Develop a clear vision and communicate to all stakeholders
Prioritise and focus on the important and urgent issues
Customer responsiveness
Innovate in order to create a competitive advantage and be unique
Build a committed team and lead by example
Planning, implementation and evaluation
Embrace change (but hold fast to the core purpose and values)
Constantly aim to improve
Seek assistance and advice