什么是组织分析？

组织分析向内观察企业，是一种内部分析。它针对您作为企业主、您的员工、团队成员和商业伙伴进行分析。但也可能包括您的会计师、保险经纪人、合同律师以及其他交易关系。这就是所谓的资源基础观点。

资源基础观点 (RBV) 采用一种「由内而外」的组织方式，将您的企业建立在其优势和能力之上。它专注于内部资源，如资产、技能和知识。企业的目标是将其产品和服务在市场中定位，而非仅仅响应市场。这种方法要求系统和流程必须强大、稳定且可靠 (de Wit & Meyer, 2004年)。

What is an organisational analysis?

An organisation analysis looks inward at the business, it's an internal analysis. It looks at you as the business owner, your employees, team members and business partners. But can also include your accountant, insurance broker, contracts lawyer and other transactional relationships. This is what is described as a resource based view.

A resource based view (RBV) adopts an ‘inside out’ (organisational) approach, building your business on its strengths and capabilities. It focuses on internal resources, such as assets, skills and knowledge. The business aims to position its products and services in the market, rather than responding to the market. This approach requires systems and processes to be strong, stable and reliable (de Wit & Meyer, 2004).

如何进行组织分析

进行组织分析时，我们需要检视以下几个组成部分：

资源（产品与服务）
生产流程
数字技术
信息管理
营业场所、存货和设备
知识产权
知识与技能
组织例行事务
优势与劣势

How to conduct an organisation analysis

To conduct an organisation analysis we examine the following components:

Resources (products & services)
Production processes
Digital technology
Information management
Premises, stock and equipment
Intellectual property
Knowledge and skills
Organisational routines
Strengths and weaknesses