小型企业的三大支柱

(Treacy & Wiersema 1993)

「经营企业的支柱」是一个框架，提供了经营企业的三个重要方面。以下将参考您《商业计划书》中的相关部分，来描述这些支柱。

3 Pillars of small business

(Treacy & Wiersema 1993)

The 'Pillars of Operating a Business' is a framework that provides a focus on three important aspects of running a business. The pillars are described below with reference to the relevant section of your business plan.

1. 产品与服务（《商业计划书》第一部分）

检视并了解您的产品和服务。主要特点和效益是什么？您提供的产品或服务是否有限制或存在竞争对手？成本是多少？您是如何决定销售价格的？

1. Products and Services (Business Plan Section 1)

Examine and understand your products and services. What are the key features and benefits? Are there limitations or competitors to your product or service offering? What is the cost and how have you determined the sale price?

2. 销售与营销 (《商业计划书》第二部分)

利用多种市场调研资源和不同的市场调研方法，收集有关您产品或服务的市场及需求水平的重要数据。检视您的市场（例如：本地/区域/国家市场、目标客户、季节性影响、价格范围、市场增长/衰退）。您如何向潜在客户销售及推广您的产品？您的客户是谁？

2. Sales and Marketing (Business Plan Section 2)

Using a range of market research resources and different market research methods, gather important data about the market for your products or services and levels of demand. Look at your market (e.g. local/regional/national market, target customers, seasonal influences, price ranges, growing/declining market). How do you sell and promote your product to potential customers? Who are your customers?

3. 财务与行政 (《商业计划书》第四部分)

检视您的创业或扩张成本。建立损益预算和现金流量预测。您可能需要与会计师或商业伙伴合作。

3. Finance and Administration (Business Plan Section 4)

Examine your start-up or expansion costs. Create a profit and loss budget and cashflow forecast. You may want to work with an accountant or business partner.