竞争对手分析

进行竞争对手分析能让您掌握其他企业的关键信息。例如，他们的产品定价、客户来源以及广告推广方式。这些信息也能作为您评估自身企业表现的参考基准。思考您的主要竞争对手是谁，以及他们的优势所在。您可能需要透过网上调查、客户回馈，或您可能已经知道竞争对手是谁。

竞争优势

在审视竞争对手之后，您可以进一步建立自身的竞争优势。

找出您的竞争优势，能帮助您充分发挥现有强项，并确定改进的优先顺序。具备明确竞争优势的企业通常能够：

突显客户可获得的利益
展现企业自身的强项
保持明确、简洁且具独特性
并能随着环境变化持续调整以适应新情势

要发展您的竞争优势，可思考以下问题：

客户为何会选择向我购买？
客户为何会选择向竞争对手购买？
潜在顾客为何选择不购买？

竞争优势的例子包括：

免费送货服务
退款保证
个人化服务

资料来源：昆士兰商业局网站

Competitor analysis

Conducting a competitor analysis will give you key information about their businesses. For example, what they charge for their products, where they find their customers and how they advertise. This can also provide a benchmark for your own business. Think about who your competitors are and what their strengths are. You may need to research online, learn from your customers, or you may already know who your competitors are.

Competitive Advantage

Your competitive advantage can be developed following a review of your competitors.

Finding your competitive advantage will help you to make the most of your existing strengths and to prioritise improvements. A strong competitive advantage will:

highlight customer benefits
reflect your business strengths
be clear, simple and unique
change over time to adapt to new conditions.

To develop your competitive advantage, respond to the following questions:

why do customers buy from my business?
why do customers buy from my competitors?
why do potential customers choose not to buy at all?

Examples of competitive advantage include:

free home delivery
a money-back guarantee
personalised service

Source: Business Queensland website