一切从愿景开始。

愿景描绘了一个组织未来想要成为的「样子」。

It all starts with a vision.

A vision portrays what an organisation wants to 'look like' in the future.

愿景范例：
成为昆士兰州公认的高质量、道德采购的烘焙咖啡豆供货商，并通过推广可持续消费行为来减少对环境的影响。

Example vision:
To be the recognised supplier of high-quality, ethically sourced roasted coffee beans in Queensland, reducing environmental impacts through sustainable shopping practices.

现在，让我们以使命将愿景转化为行动！

使命描述了组织在当前环境中的目的。

Now let's translate that vision into action—with a mission!

A mission describes an organisation's purpose in the current environment.

使命範例：
我们为所有咖啡爱好者提供高品质、以可持续方式生产的烘焙咖啡豆，并在过程中尽量降低对环境的影响。

Example mission:
We supply high-quality, sustainably produced roasted coffee beans for all coffee lovers to enjoy while minimising their environmental impact.

理解愿景、使命与价值之间的分别

Understanding the difference between vision, mission and values

愿景 | Vision

愿景是企业希望实现的目标——其最终抱负。它提供了一个清晰、简明的画面，描绘了企业未来想要成为的样子。愿景应该易于传达、易于理解且令人难忘。它是组织方向和成长的指路明灯。

A vision is what a business hopes to achieve - its ultimate aspiration. It provides a clear, concise picture of what the business aims to become in the future. A vision is meant to be easily communicable, easily understood, and memorable. It acts as a guiding star for the organisation's direction and growth.

使命 | Mission

使命代表企业为实现其愿景而采取的当前宗旨和行动。它概述了企业正在进行的持续努力和措施。与愿景不同的是，使命专注于当下，描述企业目前为实现长期愿景所做的工作。使命声明捕捉了组织工作的本质，并经常反映核心价值观和原则。

The mission represents the current purpose and actions undertaken by a business to realise its vision. It outlines the ongoing efforts and initiatives undertaken by the business. Unlike the vision, the mission is focused on the present, describing what the business is currently doing to make progress towards its long-term vision. A mission statement captures the essence of an organisation's work and often reflects core values and principles.

价值 | Values

价值是基本的原则与信念，构成文化与身份的基础。它们反映企业与员工的行为和态度。价值源于核心信念体系，并在决策、互动与行为中起指导作用，无论是组织内部或外部。一般来说，一家企业会有三到五项简明而有意义的核心价值，塑造其身份与运作方式。

Values are the fundamental principles and beliefs that form culture and individual identity. They reflect the business and employees behaviours and attitudes. Values are derived from core belief systems, they guide decision-making, interactions, and behaviour, both internally and externally. Typically, a business has a set of three to five core values that are succinct and meaningful, shaping its identity and the way it operates.

您创办这个企业的原因是什么？

请仔细考虑您创业的原因，这可能有助于您制定或修改您的愿景、使命和价值观声明。

请思考以下问题，以协助设定您的愿景、使命和价值观：

您为什么会投入这个商业理念？
您和企业背后的灵感和目的是什么？
请思考您的核心价值观，以及您希望通过企业达成的目标。

Why did you start your business?

Carefully consider why you started your business as this may help you to develop or revise your vision, mission and value statements.

Think about these questions to help set your vision, mission and values:

Why are you personally invested in this business idea?
What was the inspiration and purpose behind you and the business?
Think about your core values. How will they shape what you hope to achieve through your business?