数字服务和技术的存在感在企业营运的各个层面日益增强，并逐渐成为商业运作的重要组成部分。

数字策略可作为商业计划的一环，藉由导入与运用数字技术，进一步推动企业目标的实现。它能帮助您确保企业的数字形象与时俱进，并能有效响应顾客需求。制定数字策略的第一步，可以从进行数字健康检查 (digital health check) 开始。

Digital services and technology are increasing their presence in all aspects of operating a business and are becoming an integral part of business operations.

A digital strategy can be part of your business plan for introducing and using digital technology to meet your business goals. It can help ensure your digital presence is current and responsive to customer needs. A digital strategy can begin with a digital health check.

数字策略的组成部分包括：

线上形象
数字营销与广告
线上销售
数字通讯
信息安全
供货商互动
数字效率解决方案
云端系统
数字技能、角色与责任

数据源：昆士兰商业局网站

Components of a digital strategy are:

Online presence
Digital marketing and advertising
Selling online
Digital communications
Cyber security
Supplier interaction
Digital efficiency solutions
Cloud based systems
Digital skills, roles and responsibilities

Source: BQ Website