识别市场缺口或了解客户所遇到的问题，是许多小型企业主创业的主要动机之一。商业计划是一种能够透过开发产品与服务来填补市场缺口、解决问题的途径。

请思考以下问题：

您的潜在客户在市场上遇到哪些问题
某些地区是否缺乏您所提供的服务类型？
其他企业的产品价格是否过高？

您的答案很可能就是市场所中存在的问题。目标是为客户解决这些问题，而您的企业如何解决问题，将直接影响整体的成功。

Identifying a gap in the market or recognising a problem facing customers is a common motivation for small business owners. A business plan is one way to develop a solution to the problem by creating products and services to fill the market gap.

Consider your responses to the following questions:

What issues do your potential customers face in the market?
Is there a lack of your service type in a particular region?
Is the product supplied by other businesses too expensive?

Your response is likely to be the market problem(s). The aim is to solve this problem for your customers. How your business solves the problem will help to enhance your overall success.