小型企業的三大支柱

(Treacy & Wiersema 1993)

「經營企業的支柱」是一個框架，提供了經營企業的三個重要方面。以下將參考您《商業計劃書》中的相關部分，來描述這些支柱。

3 Pillars of small business

(Treacy & Wiersema 1993)

The 'Pillars of Operating a Business' is a framework that provides a focus on three important aspects of running a business. The pillars are described below with reference to the relevant section of your business plan.

1. 產品與服務（《商業計劃書》第一部分）

檢視並了解您的產品和服務。主要特點和效益是什麼？您提供的產品或服務是否有限制或存在競爭對手？成本是多少？您是如何決定銷售價格的？

1. Products and Services (Business Plan Section 1)

Examine and understand your products and services. What are the key features and benefits? Are there limitations or competitors to your product or service offering? What is the cost and how have you determined the sale price?

2. 銷售與行銷 (《商業計劃書》第二部分)

利用多種市場調查資源和不同的市場調查方法，收集有關您產品或服務的市場及需求水平的重要數據。檢視您的市場（例如：本地/區域/國家市場、目標客戶、季節性影響、價格範圍、市場增長/衰退）。您如何向潛在客戶銷售及推廣您的產品？您的客戶是誰？

2. Sales and Marketing (Business Plan Section 2)

Using a range of market research resources and different market research methods, gather important data about the market for your products or services and levels of demand. Look at your market (e.g. local/regional/national market, target customers, seasonal influences, price ranges, growing/declining market). How do you sell and promote your product to potential customers? Who are your customers?

3. 財務與行政 (《商業計劃書》第四部分)

檢視您的創業或擴張成本。建立損益預算和現金流量預測。您可能需要與會計師或商業夥伴合作。

3. Finance and Administration (Business Plan Section 4)

Examine your start-up or expansion costs. Create a profit and loss budget and cashflow forecast. You may want to work with an accountant or business partner.