您的商業計劃需要融入策略性思考，而非僅套用營運邏輯。策略性商業規劃著重於對重大且複雜議題進行系統性分析，並力求在長期內（通常為三至五年）維持穩定的經營績效。您的目標應該建立在至少需要三年才為達成期程的基礎上。相對而言，營運計劃屬於短期性規劃，通常為十二個月或更短。

Your business plan needs to incorporate strategic thinking, rather than applying an operational logic. Strategic business planning requires the systematic assessment of important and complex issues and seeks to achieve sustained performance over the long-term (usually between 3 and 5 years). Your goals should be formulated on the basis that they will take at least 3 years to achieve. In contrast, an operational plan is short-term (usually twelve months or less).

反思

思考一下您希望您的企業在五年後成為什麼樣子。

Reflect

Consider what you would like your business to be in five years from now.

策略性商業規劃結合多種理論、概念、架構、模型、指導方針與原則，這些知識可作為您的「思維工具箱」，幫助身為企業主（或經理）的您明確掌握企業的目標與方向。

我們會運用多種分析與管理工具，其中包括強弱機危分析（SWOT）。通過應用這些策略管理原則，小型企業可以增強競爭力、靈活應對不斷變化的環境，並實現可持續成長。

Strategic business planning draws upon various theories, concepts, frameworks, models, guidelines and principles that you can store in your intellectual toolbox, giving you the business owner (or manager) a clear sense of purpose and direction.

We use a range of tools and instruments, including the SWOT analysis. By applying these strategic management principles, small businesses can enhance their competitiveness, adapt to changing circumstances, and achieve sustainable growth.

用以描述策略性商業規劃原則的一些關鍵術語

理論
概念
框架
模型
維度
指導方針
工具
方法

Some key terms to describe strategic business planning principles

Theories
Concepts
Frameworks
Models
Dimensions
Guidelines
Tools
Instruments