一切從願景開始。

願景描繪了一個組織未來想要成為的「樣子」。

It all starts with a vision.

A vision portrays what an organisation wants to 'look like' in the future.

願景範例：
成為昆士蘭州公認的高品質、道德採購的烘焙咖啡豆供應商，並透過推廣可持續消費模式（永續消費行為）來減少對環境的影響。

Example vision:
To be the recognised supplier of high-quality, ethically sourced roasted coffee beans in Queensland, reducing environmental impacts through sustainable shopping practices.

現在，讓我們以使命將願景轉化為行動！

使命描述了組織在當前環境中的目的。

Now let's translate that vision into action—with a mission!

A mission describes an organisation's purpose in the current environment.

使命範例：
我們為所有咖啡愛好者提供高品質、以可持續（永續）方式生產的烘焙咖啡豆，並在過程中盡量降低對環境的影響。

Example mission:
We supply high-quality, sustainably produced roasted coffee beans for all coffee lovers to enjoy while minimising their environmental impact.

理解願景、使命與價值之間的分別

Understanding the difference between vision, mission and values

願景 | Vision

願景是企業希望實現的目標——其最終抱負。它提供了一個清晰、簡明的畫面，描繪了企業未來想要成為的樣子。願景應該易於傳達、易於理解且令人難忘。它是組織方向和成長的指路明灯。

A vision is what a business hopes to achieve - its ultimate aspiration. It provides a clear, concise picture of what the business aims to become in the future. A vision is meant to be easily communicable, easily understood, and memorable. It acts as a guiding star for the organisation's direction and growth.

使命 | Mission

使命代表企業為實現其願景而採取的當前宗旨和行動。它概述了企業正在進行的持續努力和措施。與願景不同的是，使命專注於當下，描述企業目前為實現長期願景所做的工作。使命聲明捕捉了組織工作的本質，並經常反映核心價值觀和原則。

The mission represents the current purpose and actions undertaken by a business to realise its vision. It outlines the ongoing efforts and initiatives undertaken by the business. Unlike the vision, the mission is focused on the present, describing what the business is currently doing to make progress towards its long-term vision. A mission statement captures the essence of an organisation's work and often reflects core values and principles.

價值 | Values

價值是基本的原則與信念，構成文化與身份的基礎。它們反映企業與員工的行為和態度。價值源於核心信念體系，並在決策、互動與行為中起指導作用，無論是組織內部或外部。一般來說，一家企業會有三到五項簡明而有意義的核心價值，塑造其身份與運作方式。

Values are the fundamental principles and beliefs that form culture and individual identity. They reflect the business and employees behaviours and attitudes. Values are derived from core belief systems, they guide decision-making, interactions, and behaviour, both internally and externally. Typically, a business has a set of three to five core values that are succinct and meaningful, shaping its identity and the way it operates.

您創辦這個企業的原因是什麼？

請仔細考慮您創業的原因，這可能有助於您制定或修改您的願景、使命和價值觀聲明。

請思考以下問題，以協助設定您的願景、使命和價值觀：

您為什麼會投入這個商業理念？
您和企業背後的靈感和目的是什麼？
請思考您的核心價值觀，以及您希望通過企業達成的目標。

Why did you start your business?

Carefully consider why you started your business as this may help you to develop or revise your vision, mission and value statements.

Think about these questions to help set your vision, mission and values:

Why are you personally invested in this business idea?
What was the inspiration and purpose behind you and the business?
Think about your core values. How will they shape what you hope to achieve through your business?