競爭對手分析

進行競爭對手分析能讓您掌握其他企業的關鍵資訊。例如，他們的產品定價、客戶來源以及廣告推廣方式。這些資訊也能作為您評估自身企業表現的參考基準。思考您的主要競爭對手是誰，以及他們的優勢所在。您可能需要透過網上調查、客戶回饋，或您可能已經知道競爭對手是誰。

競爭優勢

在審視競爭對手之後，您可以進一步建立自身的競爭優勢。

找出您的競爭優勢，能幫助您充分發揮現有強項，並確定改進的優先順序。具備明確競爭優勢的企業通常能夠：

突顯客戶可獲得的利益
展現企業自身的強項
保持明確、簡潔且具獨特性
並能隨著環境變化持續調整以適應新情勢

要發展您的競爭優勢，可思考以下問題：

客戶為何會選擇向我購買？
客戶為何會選擇向競爭對手購買？
潛在顧客為何選擇不購買？

競爭優勢的例子包括：

免費送貨服務
退款保證
個人化服務

資料來源：昆士蘭商業局網站

Competitor analysis

Conducting a competitor analysis will give you key information about their businesses. For example, what they charge for their products, where they find their customers and how they advertise. This can also provide a benchmark for your own business. Think about who your competitors are and what their strengths are. You may need to research online, learn from your customers, or you may already know who your competitors are.

Competitive Advantage

Your competitive advantage can be developed following a review of your competitors.

Finding your competitive advantage will help you to make the most of your existing strengths and to prioritise improvements. A strong competitive advantage will:

highlight customer benefits
reflect your business strengths
be clear, simple and unique
change over time to adapt to new conditions.

To develop your competitive advantage, respond to the following questions:

why do customers buy from my business?
why do customers buy from my competitors?
why do potential customers choose not to buy at all?

Examples of competitive advantage include:

free home delivery
a money-back guarantee
personalised service

Source: Business Queensland website